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The logo evolves into a new signature
The logo evolves into a new design signature that defines the next chapter of the brand.
FAMILY
ORIENTED MODE
While pursuing their own passions — like street time trials and traveling the world — Gen Alpha continues to maintain a strong focus on family.
A Japanese-style clean and refined rear design.
RACING
ORIENTED MODE
On weekends, young Generation Alpha car lovers join hill climb races or speed festivals to feel the excitement of speed.
On weekends, young Generation Alpha car lovers join hill climb races or speed festivals to feel the excitement of speed.
- HILL
- CLIMB
- VICTORY
Front view design
Defined the form through the product’s layout and proportions.
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